What you’ll learn

• Understand how AI can enhance content creation, targeting, and campaign performance.
• Learn to use AI tools for personalisation, segmentation, and customer journey optimisation.
• Discover how AI-powered analytics drives smarter marketing decisions and better ROI.

Marketing teams are under increasing pressure to do more with less, more personalisation, more content, more channels, and tighter budgets. AI is now the most powerful tool available to meet that challenge head-on.

This webinar explores how AI is transforming modern marketing, from content creation and audience targeting to campaign optimisation and performance analysis. You'll learn how to use AI to generate high-quality content at scale, build smarter segmentation strategies, and personalise customer experiences across every touchpoint.

We'll also cover how AI-powered analytics and attribution tools are giving marketers clearer insight into what's working, enabling faster, more confident decisions. Practical examples and tool demonstrations will show you exactly how to integrate AI into your existing marketing stack.

Whether you're managing a small team or overseeing enterprise campaigns, this session will equip you with a clear framework for making AI a core part of your marketing strategy and driving measurable growth.

If you can't make it live, sign up and watch the recording for up to four weeks later.

Speaker: Jai Khan, AI New Business Director, Push

Jai brings over 15 years of expertise in digital marketing and business development. Starting his journey as an account manager, Jai quickly established himself as a leader, shaping the company’s new business and internal marketing strategies. He has been at the forefront of Push’s comprehensive AI and digital marketing audits, reviewing thousands of accounts and helping businesses pinpoint critical opportunities for growth.