What you’ll learn

• What GEO is and how AI search tools select, rank, and surface business content.
• How to optimise your digital presence for visibility in ChatGPT, AI Overviews, and beyond.
• The content and technical GEO strategies that drive AI search prominence.

Search behaviour is changing faster than most businesses realise. Millions of buyers are now turning to AI tools like ChatGPT, Google's AI Overviews, and Perplexity to research products, services, and suppliers, often bypassing traditional search results entirely.

Generative Engine Optimisation (GEO) is the emerging discipline that helps businesses adapt to this shift, ensuring your brand is visible, cited, and recommended in AI-generated answers rather than left behind.

This webinar explores what GEO is, why it matters, and what practical steps you can take right now to optimise your digital presence for AI-driven search. You'll learn how AI models select and surface content, which technical and content strategies deliver the greatest competitive advantage, and how to measure your AI visibility over time.

Whether you're an SEO professional, a marketing leader, or a business owner, this session will give you a clear, actionable GEO strategy before your competitors have even heard the term.

If you can't make it live, sign up and watch the recording for up to four weeks later.

Speaker: Jai Khan, AI New Business Director, Push

Jai brings over 15 years of expertise in digital marketing and business development. Starting his journey as an account manager, Jai quickly established himself as a leader, shaping the company’s new business and internal marketing strategies. He has been at the forefront of Push’s comprehensive AI and digital marketing audits, reviewing thousands of accounts and helping businesses pinpoint critical opportunities for growth.