If you have a website for your business or organisation, understanding how AI models look at and reference websites can help your search results. Getting noticed in AI search results and Google’s AI summaries is becoming increasingly important. However, there are simple, non-technical steps that can be taken to make your content more accessible to AEO. This course will give you straight forward actionable tips on how to make your website more attractive to GPT systems like Chat GPT, Google Gemini, Co-Pilot and Claude.

Who should attend?

•    SMEs or Local Businesses who want to take more control of their website’s reach.
•    Organisation taking their first steps into the world of AI Search
•    Employees taking on responsibility for digital marketing

These tips and tactics will help get your website seen in AI search results. Perfect for small businesses or organisations that want to learn how to gain recognition by AI models and Google’s AI Summary.

What you'll learn

•    Simple additions to your website structure and content to support AEO.
•    E.E.A.T. What is it and why it’s important.
•    Why FAQs, Q and As and How To's are your best friend for AEO.
•    Best practice for structuring content for AI.
•    Others ways to get noticed.

To book your place 

Scroll down to the 'Book now' area below to reserve your place.  A reminder email will be sent both one week and one day in advance of the event, along with a Teams link.